Friday, June 6, 2008

Google enters the financial comparison world

Not content with dominating web advertising, Google is now moving into the highly competitive world of financial comparison websites, and unlike those websites who spend fortunes on TV advertising, Google find their customers for free.

If you hit their beta program, and type in "secured loan" into a regular Google search screen you might find yourself with this dialog box at the top of your search results:



At the top of the page you are asked to select a loan amount and click to compare lenders. Google link to different lender offers and will take commission on any application that leads to a successful loan, just like all those other sites.



Where will Google go next?

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